"The restaurant makes the menu longer instead of figuring out how to make even one dish worth traveling across town for. We add many slides to our presentation before figuring out how to utter a single sentence that will give the people in the room chills or make them think. We confuse variety and range with quality.
Practice is not the answer here. Practice is the 10,000 hours thing, practice alone doesn't produce work that matters. No, that only comes from caring. From caring enough to leap, to bleed for the art, to go out on the ledge, where it's dangerous. When we care enough, we raise the bar, not just for ourselves, but for our customer, our audience and our partners.
It's obvious, then, why I don't play the clarinet any more. I don't care enough, can't work hard enough, don't have the guts to put that work into the world. This is the best reason to stop playing, and it opens the door to go find something you care enough to make matter instead.
The cop-out would be to play the clarinet just a little, to add one more thing to my list of mediocre. As Jony Ive said, "We did it because we cared, because when you realize how well you can make something, falling short, whether seen or not, feels like failure."
It's much easier to add some features, increase your network, get some itemized tasks done. Who wants to feel failure?
We opt for more instead of better.
But better is better than more."
What a wordsmith.
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